If writing sales copy doesn't come naturally to you then the thought of sitting down and writing a set of sales emails is one of the tasks that is never looked forward to. Unfortunately it is one of those jobs that cannot be avoided if you want to take advantage of your email list and use the auto-responder facility. Psychologists have proved that most sales hardly ever come from the first visit to the product website. The main task for the landing page is to save the email address of anyone who has shown some interest in what you are offering. The aim of the auto-responder emails to go out and bring back the order.

But what do you put into these emails? You could just write about what you had for dinner, or fill the email some other 'interesting' topics. This type of email can be important when developing a relationship with the members of the list, but unfortunately they don't convince the reader to order anything.

If you are going to get sales, you need to be able to write hypnotic messages that are worth their weight in gold. This is easy to say but really difficult to do well. You could, of course, pay someone else to writethe killer copy. Alternatively, you could take the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

What do you have to do to write killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. This method is simple and the skill lies in getting the content right. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is designed to build up rapport and trust . This is a soft sell email, one which identifies very clearly what the product features and benefits are. This email acts as a foundation and puts the product in context and tells why the reader will find the product necessary.

Email 2. The second email is critical. The first email described the product. so this email is about removing any issues or problems that the reader may have about the product. The easiest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that places the reader into a buying state of mind.

Email 3. This is obviously the killer email that secures the sale. From the previous two emails You have earned the reader's trust , built the product familiarity and removed any barriers to purchase. So now it is time to get the order. The best approach is to produce a list of killer bullet points that describe the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, read all of the product material and identify the main bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. It is important to place yourself in the position of the purchaser who has got to be able to see how buying the product will bring benefit to their lives.

The bigger the benefits, the more chance there is of a sale.

The ability to identify product benefits and then write killer emails is a good skill to learn as it will dramatically impact on your bottom line. As in all things, practice makes perfect and as long as you follow the basic principles you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are professionally written and their cost is reduced by being shared amongst a number of users. Typically these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the money to arrive.